
As a chef I usually shy away from all-inclusive resorts. Being a captive audience for a resort’s desire to maximize profits too often results in forced acceptance of less than stellar quality. Yet Villa Premiere Boutique Hotel proves that excellence is by design.


Hoteles Buenaventura group was founded over 30 years ago in Puerto Vallarta by a family of engineers and architects with three generations now actively involved. A flair for design is evident in the liberal use of original art that decorates public spaces and rooms as well as the ergonomic comfort that dominates the furnishings. Villa Premiere is one of three resorts under the group’s umbrella along the vibrant shore of the Bay of Banderas.


Villa Premiere, built in 1999, completed a multi-million dollar renovation in September 2016 under the direction of the second generation family CEO and architect José Abel Villa Fernandez. Not only were all 60 rooms and suites refurbished but the public areas including pools and the three restaurants received major improvements. The adult only Villa Premiere Boutique Hotel & Romantic Getaway exudes comfort, serenity and extraordinary customer service even before you arrive. Upon making a reservation an email is sent with a list of pillow, room scent and mini-bar preferences.


Guests are presented with glasses of champagne before sitting at the reception desk. After the necessary formalities of registration they’re whisked to one of two masseuses who provide a complimentary neck massage. By the time they’re thoroughly relaxed a staff member escorts the guest to their room where the baggage has already been delivered. A platter may await in the antechamber of the room next to the espresso machine with an attractive arrangement of welcoming sweets. That’s all within the first hour.


If a guest has opted for the all-inclusive package – highly recommended – the discrete pampering will continue during their stay. An extensive room service menu and a well-stocked mini-bar may entice one to remain in their room gazing out on the pounding surf of the Bay of Banderas from the balcony. Yet the glass walled and open air restaurants, beachfront pool bar, luxurious Mind & Soul Spa, the spacious well equipped gym and the soft sand beach are equally enticing.

From breakfast to late night cocktails, the Villa Premiere’s chefs and mixologists never cease to amaze. Each dish whether it’s traditional mechaca – northern Mexican dried beef scrambled with eggs – a tropical fruit plate, extraordinary seafood soup or a fanciful dessert of faux sweet fried egg with tulle cookie bacon, the skill, quality and imaginative presentations are outstanding. Cocktails are made with the freshest ingredients from superb fresh fruit margaritas (no mixes here!) to the finest scotch.

Yet the Villa Premiere/Hoteles Buenaventura’s commitment to service goes beyond the paying guest. I met staff members that have been in the family’s employ for years. The young executive chef has been in charge of the kitchen for five years – since he was 24. In an age when longevity in the hospitality industry is often measured in months, that’s a lifetime.

One evening we were serenaded at Villa Premiere by the La Orquesta Escuela de Puerto Vallarta, a youth orchestra consisting of at risk Puerto Vallarta teens. Under the direction of an equally youthful Daniel Oliveros and the patronage of Hoteles Buenaventura, these children are learning life skills equal to their newfound musical talents. The success of La Orquesta Escuela de Puerto Vallarta bodes well for both the city and Mexico.

Puerto Vallarta, unlike many resort cities that I’ve visited worldwide still maintains the charm of its humble beginnings as just another village on the Mexican coast. When discovered in the 1960s it attracted artists, writers and sport fishermen looking for tranquility. Although luxury resorts, condos and beachfront nightlife along the Malecon now entertain thousands, it’s still the gentle rhythmic sound of the surf while drifting off to sleep at Villa Premiere that’ll remind you life is good.

Disclaimer: the author was a guest of Villa Premiere Boutique Hotel & Romantic Getaway, Puerto Vallarta Tourism Board and Latitude International

You can read more by Marc d’Entremont on Puerto Vallarta:
Discovering the meaning of pride in Puerto Vallarta
You can read more articles by Marc d’Entremont at:
Hellenic News of America
Original World Insights
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